Targeted Email Marketing, Problems and Solutions
A customer once asked me in my office, why he gets irrelevant emails from his banks. This is a problem that most people face every day and to some, it is very frustrating. The reason why this happens is because many email marketers do not segment their emails before sending them out and it is a big problem. If you check you emails today you will find many irrelevant emails sent by organizations that have your email address e.g. your brokers, bankers etc. On this post, I will talk about targeted email marketing and its advantages to your internet marketing business.
What is Targeted Email Marketing?Targeted email marketing is the use of a segmented mailing list based on a tailored content to reach a specific group or interest in other to achieve a goal. In other words, it simply means sending the right emails to the right people to achieve your goal. Many marketers do not understand this fact that is why they get a low result with email marketing.
What Are The Problems Of Targeted Email Marketing?Targeted email marketing is not so easy, it involves the segmentation of emails base on some certain factors e.g. sex, location, age, interest etc. This explains why many marketers run away from this form of email marketing. It is a lot of work and will take days sometimes weeks to complete your separations depending on how large your mailing list is. That is why my customer was frustrated like I mention earlier.
What Is The Solution To The Problem Targeted Email Marketing?However this issue can be tackled easily with the invention of mailing Softwares that can help segment emails base on interest, age, sex etc. all you need to do is focus on great email content. These softwares also perform other tasks that can help you know which group of people performs better in the area of profit returns on a specific product or service. When buying any targeted mailing software make sure you check the functions to know if it fits into your email marketing goal.
What are The Advantages of Targeted Email Marketing?Let’s look at some advantages of targeted email marketing that can help improve your email marketing experience.
- Targeted email marketing helps you know which group of people performs better in the area of profit returns on a specific product or service. This is because with this form of email marketing you can keep track of your progress based on a particular segment.
- One of the advantages of targeted email marketing is when you send the right email to the right customer they appreciate it, this builds some kind of credibility and respect to you. Your customer will love to read emails that are coming from you.
- Targeted email marketing ensures that your customers does not blacklist your email. Like I said earlier, sending the wrong mail a customer may be frustrating to that customer’s especially when the emails are sent frequently. This could make a customer blacklist your email.
- Another important advantages of targeted email marketing is that it helps to improve the profit from email marketing sales. There is a high probability that you will make better sales when you send the right emails to the right customers.