How to Use Instagram for Your Business Effectively
|How to Use Instagram for Your Business Effectively|
Instagram is known as the most image centric social media platform that provides users with more engagement than any other platform on the internet. This makes Instergram the best place to promote products and services with related images. Using Instergram the smart way will bring you better result and more engagement online, that is why I will be looking at how to use instagram for your business effectively.
What is Instagram?According to Wikipedia:
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.
What should be my Focus while using Instagram?Your focus on Instagram is to engage your audience with image centric information that is related to your business while also growing new followers. This is done by posting new and interesting photos to satisfy your audience while hash tagging the images makes it easy for new audience to find your images.
What are the hashtags available on instagram?Instagram offers a large list of hashtags, you choose the one that best fits your image. You can find a list of various Instagram hashtags on Webstagram . Below are some top Instagram hashtags. #love, #instagood, #me, #follow, #tbt, #cute, #like, #photooftheday, #followme, #tagsforlikes, #happy, #beautiful, #girl, #picoftheday, #smile, #igers, #selfie, #friends.
Before using an hashtag for your product on Instagram, you most do a keyword search to know which hashtag is best for your image and relevant on Instagram.
Aside using hashtags, photo filter is also very important on Instagram, using the right photo filter can improve engagement as audience respond to carting filters better than others.
What are the best ways I can promote my business on Instagram?Some of the best ways to promote your product on Instagram are:
Sponsored post and product review.This involves engaging an Instagram influencer with large followers to post or review your product on their Instagram page. This form of promotion however may cost you some money or product and sometimes both. When locating and influence you must be sure that the person has a large number of followers and an influence over the followers. One way to know if an influencer has an influence over their follower is via the number of likes, share and comment on their past post.
For more information on how to get a good influencer please read: Understanding Influencer Marketing And Steps To Start An Efficient Influencer Marketing Campaign For Your Brand.