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Email Ads Concept That Works for Businesses

Email Ads Concept That Works for Businesses

Knowing how to write good email ads is very important to the growth of any business online. People usually shy away from this responsibility because they do not really understand the concept of email ads writing. When it comes to email ads writing, you do not really need much technique all you need is just the basic concept and you are good to go. In this article, I will try to teach you the concept so it can be vividly clear to you how email ads writing should be done  for internet marketing purpose.

How Do I Write a Good Email Ad?

To start a good ad, the first thing you need is your subject. A subject is usually what compels people to read your ad, so you most start by creating a catchy subject that will make anyone want to read your ad. If your ad is an email ad, you may want to use the person’s name as the subject, people love it because it refers to them personally. Always remember that the subject is the most important part of an ad because it is the subject that determines if the reader will read the entire ad.

With a good subject in place, your next task is to introduce yourself. Your introduction most be well detailed, make it as personal as can be. This makes them feel like they know you already and this builds trust, though they are just meeting you for the first time. Whatever you do, always remember not to go straight into sales talk without a proper introduction of yourself.

Next is to jump into the reason for your email ad which is the sales, and the best way to do this is to start with a story. Tell them of how you had the same problem they are facing, and how you were able to tackle it with your product. This story can vary base on what you are selling, but just make sure that your story makes sense. Tell them how your solution will help them, give the advantages of using your product.

People love products with  a guarantee, especially if they have not tried it before. So the next thing to do on your email ad is to give all the assurance that the product is real and that it will help them solve their problem. Give them a guarantee period and a “money back” option if they are not satisfied. This really helps them to build trust around the product, after all they have nothing to lose.

Procrastination is a big problem to most people and it is your duty to help them make a quick decision about buying the product. One of the ways to tackle this is to give them a bonus if they buy immediately because people love free things. Tell them about this bonus and when it will expire. Also, make sure that the duration is very short because the goal of the bonus is to help them make quick decision.

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Another tool that builds the trust of a customer on your product is testimonials. When people know that others have used your product and are getting a positive result, it helps them to build trust and eventually buy your product. So the next thing to ad on your email ad is a testimonial proof.

In conclusion, Let them know that you will be happy to hear from them if they have any issues. Add your contact in a detailed form, by doing this, people will believe more in your product.

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