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Best Ways to Use Call-To-Action Tools for Your Digital Content

best-ways-to-use call-to-action-tools-for-your-digital-content-marketing
Best Ways to Use Call-To-Action Tools for Your Digital Content Marketing

Call-to-action tools are an important part of content marketing. It highly dictates the eventual outcome of your content marketing campaign.  Digital Content without a call-to-action will result to a simple write-up with little or no benefit to the creator. However having  call-to-action tools on your contact does not guarantee good audience engagement unless it is done the right way. Today we will look at best ways to use call-to-action tools for your content marketing.

What is a call-to-action?

According to Wikipedia,

In marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".

It is important to know that call-to-action is what drives website visitors to do a particular action. This action is usually the reason the content was created.

What are the best ways to use call-to-action tools?

Below are the best ways you can use a call-to-action tool for a better result.
  • Do not use long words for your CTA keep it short and catchy.
  • It should be Visible enough for visitors on your website.
  • Mention clearly the benefit of clicking the CTA
  • Do not link audience to multiple pages before the destination page after clicking your CTA.
  • Use action related words to add more life to your CTA e.g. Register, Learn more, Download, Join Us etc.
  • Use a color that is different from the regular color on your web but still blends with the color of the website. This makes it more Attractive.
Always remember that visitors to your website are likely to click on a more attractive call-to-action than a less attractive one.

What are the uses of call-to-action?

  • Below are some of the popular uses of CTA
  • It is used for social sharing
  • It is used to generate leads
  • It is used for promotions
  • It is used to close sales


 One of the factors that make your business grow online is the action that visitors take on your website. It is important to make sure that call-to-action is giving good priority on your website. For more information please leave a comment below or send me an email at and do not forget to share this page using the share button, someone out there may need it. Have a great day.

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