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How to Use LinkedIn for Your Business Effectively

How to Use LinkedIn for Your Business Effectively

With over 433 million users worldwide LinkedIn is the number one community for professionals online. LinkedIn offers great features to promote your business and many business professionals are taking good advantage of the platform to promote their businesses. However not everyone knows how this is done to yield good result. Today I will be answering the likely questions you may have on growing your business with LinkedIn. The aim of this post is to give you a clear understanding on ways to effectively grow your business with LinkedIn social media platform.

What is LinkedIn?

According to Wikipedia
LinkedIn is a business and employment-oriented social networking service that operates via website. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the site's revenue came from selling access to information about its users to recruiters and sales professionals. As of March 2016, LinkedIn has more than 433 million accounts, out of which more than 106 million are active.

What is the first step to take towards growing my business on LinkedIn?

You must first create a company page for your business, a company page is used to tell the audience about your company's information. It is also a place where you can post a job vacancy to attract professionals to join your work force. You can simply click on this link to create a LinkedIn company page.


How can I make my page stand out?

When creating the page there certain things you must put into consideration to ensure that your company page stands out.

  • ·Use a banner that is in line with your company brand.
  • ·If possible engage views with video of your company.
  • ·Add the list of the product and services your company offers.
  • ·Make sure that all your business information is correct and unique.
  • ·Add keywords to your page to allow other members discover your page via LinkedIn search.
  • ·Create a showcase page. This is an extension of your company page used in showing off special arias of your business.  This can be done by clicking the down arrow next to the blue edit button on the Company Page.
 Related Topic:How to Use Instagram for Your Business Effectively

What are the other ways that I can promote my business on LinkedIn?

Other great ways to promote your product on LinkedIn are;

Join a LinkedIn group. Groups on LinkedIn are great places to meet with your targeted audience as groups are tailored for a particular interest. However be sure to stick by the rules of each group in other not to be seen as sperm. You may also consider starting up your own group and invite members to participate.
Display ads. This is a paid ad offered by LinkedIn to help boost business on the platform. These ads can be found at the side of the home page and also at the top of the page as text link. The two ways to place ads on LinkedIn are self-service text ads and Display Ads.
Sponsored update. This is a LinkedIn ad that allows you share your posted content with targeted LinkedIn users. The ad is not limited to your followers. it can help you generate market leads and LinkedIn followers.
This ad can be activated on you company page through the following process;    

  • ·  Post your update on your company page.
  • ·   Select Sponsor an Update.
  • ·   Choose a name for your campaign.
  • ·   Select your target audience (locations, company, job titles, etc.).

Sponsored InMail. This a paid feature that allows you to send target LinkedIn mails to potential customers on LinkedIn. This feature has been rated to be highly effective. Here is link to activate the Sponsored InMail feature.
LinkedIn premium account.  An upgrade to the premium account gives you access to lots of LinkedIn features. The feature of this account is best for employees.

Related Topic:
How to Use Facebook for Your Business Effectively



LinkedIn has proven to be the best place for professionals to discover, improve and explore.  Knowing how to take advantage of this platform will not only grow your business but also improve your personally. For more information please mail me at or leave a comment below.

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