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How to grow your business online using Hashtag

Hashtag is a sure way to spread words about your business online, this social media tool has worked wonders over the years and digital marketers love it. Since the introduction of the hashtag, it became possible to connect with targeted audience over the social media.  Another valuable reason why hashtags are used is that it can also earn you new followers across the social media. Today we will be looking at ways to use this social media tool to drive business growth online.

What is the use of hashtag?

Hashtags are used on the social medias, to spread information to a targeted larger audience with a keyword, allowing both people that are following you or not, to see the informing you are passing across.  In other words, consider it as a free broadcaster.

How can I use hashtag to promote my business online?

There are two basic types of hashtag for brand promotion, they are the organically made and assigned hashtag . The organically made hashtags are hashtags that are already popular on the social media, most are created by the social media itself. These tags can be added to your post, share or tweeted information to get more attention from the audience who are interested in that keyword.

The assigned hashtags are tags that are created by individuals and brands to promote their presence and track their social media activities online. Although both types of hashtags can be used the same way, the assigned ones are much easier to track. This is because people who use your assigned hashtags are generally referring to you unlike the organic ones that involve no one in particular.

How do I create my own assigned hashtag?

Assigned Hashtag can simply be created by adding the element # to a word that is connected to your brand to make it a hashtag. Please note that it is important to verify your hashtag to ensure that no  brand is using it. The hashtags can now be added to your post, share or tweet to get more attention from the audience who are interested in that keyword.  At first, it may not be popular, but dishing out quality post, shares or tweet regularly will help to make it a popular hashtag.

What are the rules of creating a hashtag?

  1. Do not place space in-between words
  2. Do not use only numbers or start with numbers
  3. Do not use special characters like!@$%^&*()_+ .  Only add # to the beginning of the word
  4. For a hashtag to be successful, it has to have the following qualities:  Attractive, brief, Rich, Relevant.


When using a hashtag it is important not to use more than 1-3 per post, share or tweet. This is because too many hashtags distract the reader’s attention, making it difficult for your post to be understood. Hence loosing traffic to your website.
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